Food Service Market
The foodservice market, valued at £49.6 billion, is vast and the routes to market are many and varied. It consists of a number of different sub sectors: from pubs, quick service restaurants (QSR) and...
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Retail Market
The Retail MarketTotal potato sales are worth £2.1bn at retail (excluding crisps and snacks), with the fresh sector accounting for £1.2bn. The retail market is dominated by the major multiples, with...
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What is ‘Promote?’ Leading the line by influencing shoppers and consumers to cook and eat more potatoes, by promoting the health and nutritional benefits of potatoes when compared to other competing...
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Become a Digital Ambassador
Are you passionate about potatoes? We are looking for enthusiastic, social media-savvy volunteers, who would be happy to communicate our key messages to their online reach. If this sounds like you or...
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Fresh Potatoes
EU Campaign shows that potatoes are More than a Bit on the Side!AHDB Potatoes’ three-year, €3.6m EU co-financed joint venture campaign with Bord Bia aims to change consumer attitudes towards potatoes...
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Marketing & Corporate Affairs
Marketing and Corporate Affairs aims to deliver added value to the potato industry, by focusing consumer spend on areas that complement marketing investment from other potato businesses. All areas...
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In-home Consumption
The usage of potatoes in in-home and carried-out meal occasions has declined slightly in the past year, despite the overall number of meal occasions remaining unchanged. 5.5 billion portions of fresh...
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Foodservice Industry
The British foodservice market, valued at £53.6 billion, is vast and the routes to market are many and varied. It consists of a number of different sub sectors: from pubs, quick service restaurants...
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Retail Market
The Retail MarketLatest data from Kantar Worldpanel, up to 22 Apr 2018:Volume sales of fresh potatoes were up 1.2% year-on-year in the 12 weeks to 22 Apr 18. However, sales by value were down 4.1%,...
View ArticleMarketing campaign success - Potatoes: more than a bit on the side
Our consumer marketing campaign has had a big influence. Potatoes: More than a bit on the side, ran for three years, from 2015 to 2018. In that time, the sales of potatoes and potato products has gone...
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