Clik here to view.
Get Involved
All marketing activities need industry support to maximise their impact. A strong message needs to be promoted by the whole industry. Getting involved in campaigns and projects will bring rewards; both...
View ArticlePromote
What is ‘Promote?’ Leading the line by influencing shoppers and consumers to cook and eat more potatoes, by promoting the intrinsic health and nutritional benefits of potatoes when compared to other...
View ArticleFood Service Market
The foodservice market, valued at £49.6 billion, is vast and the routes to market are many and varied. It consists of a number of different sub sectors: from pubs, quick service restaurants (QSR) and...
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Retail Market
The Retail MarketTotal potato sales are worth £2.1bn at retail (excluding crisps and snacks), with the fresh sector accounting for £1.2bn. The retail market is dominated by the major multiples, with...
View ArticlePromote
What is ‘Promote?’ Leading the line by influencing shoppers and consumers to cook and eat more potatoes, by promoting the health and nutritional benefits of potatoes when compared to other competing...
View ArticleAmbassadors
Calling all growers - are you passionate about potatoes? Then join Potato Council's team of Digital Ambassadors!August 2014Join our team of ‘Digital Ambassadors’We are looking for enthusiastic, social...
View ArticleMedia
Building positive awareness for potatoesPotato Council Marketing promotes the benefits of potatoes and highlights the work of the British Potato industry in the media. PR campaigns are run regularly...
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Consumers
Potatoes were eaten as part of around 10.14 billion meals made at home each year, which is an average of 3.3 meals a week for each member of the population. Consumption habits change and it is...
View ArticleFood Service Market
The foodservice market, valued at £50.4 billion, is vast and the routes to market are many and varied. It consists of a number of different sub sectors: from pubs, quick service restaurants (QSR) and...
View ArticleClik here to view.
Retail Market
The Retail MarketTotal potato sales are worth £2.2bn at retail (excluding crisps and snacks), with the fresh sector accounting for £1.23bn. The retail market is dominated by the major multiples, with...
View ArticleFood Service Market
The foodservice market, valued at £49.6 billion, is vast and the routes to market are many and varied. It consists of a number of different sub sectors: from pubs, quick service restaurants (QSR) and...
View ArticleClik here to view.
Retail Market
The Retail MarketTotal potato sales are worth £2.1bn at retail (excluding crisps and snacks), with the fresh sector accounting for £1.2bn. The retail market is dominated by the major multiples, with...
View ArticlePromote
What is ‘Promote?’ Leading the line by influencing shoppers and consumers to cook and eat more potatoes, by promoting the health and nutritional benefits of potatoes when compared to other competing...
View ArticleMedia
Building positive awareness for potatoesAHDB Potatoes Marketing promotes the benefits of potatoes and highlights the work of the British Potato industry in the media. PR campaigns are run regularly...
View ArticleAmbassadors
Calling all growers - are you passionate about potatoes? Then join AHDB Potatoes team of Digital Ambassadors!August 2014Join our team of ‘Digital Ambassadors’We are looking for enthusiastic, social...
View ArticleFood Service Market
The foodservice market, valued at £50.4 billion, is vast and the routes to market are many and varied. It consists of a number of different sub sectors: from pubs, quick service restaurants (QSR) and...
View ArticleClik here to view.
Consumers
Potatoes were eaten as part of around 10.14 billion meals made at home each year, which is an average of 3.3 meals a week for each member of the population. Consumption habits change and it is...
View ArticleFresh
The Fresh SectorAHDB Potatoes marketing activityActivity supporting the fresh supply chain includes:Campaigns: From showing consumers that potatoes can be convenient and modern with inspiring campaigns...
View ArticleClik here to view.
Get Involved
All marketing activities need industry support to maximise their impact. A strong message needs to be promoted by the whole industry. Getting involved in campaigns and projects will bring rewards; both...
View ArticleClik here to view.
Retail Market
The Retail MarketLatest data from Kantar Worldpanel, for the 52-weeks and 12-weeks ending 24 May 2015:A discrepancy in the retail market data provided to us by Kantar Worldpanel has meant that at...
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